AI Search Optimization

Your customers ask ChatGPT
before they Google.

AI search is eating traditional search. ChatGPT, Perplexity, Google AI Overviews — if your brand isn't showing up in AI-generated answers, you're becoming invisible. Most agencies don't even know this is a problem yet.

Check Your AI Visibility

The Shift

Where your customers are searching now

Search behavior is fracturing. Your customers aren't just on Google anymore — they're asking AI for recommendations, comparisons, and purchase decisions.

ChatGPT Search

Growing fast

OpenAI's search integration surfaces brands in conversational answers. Your content needs to be structured for extraction.

Google AI Overviews

Dominant

Google's AI-generated summaries appear above traditional results. Being cited here means you're the trusted authority.

Perplexity

Rising

The "answer engine" that researchers and buyers use daily. Citations from Perplexity drive high-intent traffic.

What We Optimize

How we make AI search engines cite your brand

Entity Optimization

We build your brand's entity signals — structured data, consistent NAP, knowledge graph presence — so AI systems recognize your brand as an authority.

Content Authority Signals

AI search engines cite authoritative, well-structured content. We optimize your content for extractability: clear claims, data citations, expert positioning.

Structured Data for LLMs

JSON-LD, schema markup, and semantic HTML that AI systems can parse and reference. This is the new metadata layer.

Citation Monitoring

We track where your brand appears (and doesn't) across AI search engines. You get dashboards showing AI visibility alongside traditional SEO metrics.

"In 5 years, the brands that invested in AI search visibility today will own the channels that matter. The ones that didn't will be wondering where their traffic went."

— Matt Hyder, Co-Founder

FAQ

Common questions

What is GEO / AI search optimization?
GEO (Generative Engine Optimization) is the practice of optimizing your brand's visibility in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Just like SEO made your brand visible in Google's blue links, GEO makes your brand visible in AI-generated answers. It's a new discipline — and most agencies don't offer it yet.
Is this replacing traditional SEO?
No — it's complementary. Traditional SEO and GEO share a strong foundation (great content, structured data, technical excellence). But GEO adds a layer of optimization specifically for how AI systems find, parse, and cite content. Think of it as SEO's next evolution, not its replacement.
How do you track AI search visibility?
We monitor your brand's presence across ChatGPT, Perplexity, Google AI Overviews, and other AI search surfaces. We track: citation frequency, context accuracy (is the AI saying the right things about you), competitor comparison, and traffic from AI referral sources. This is a new frontier — we're building the monitoring tools alongside the optimization playbook.
How quickly can AI search optimization show results?
Structured data and entity signal improvements can affect AI visibility within weeks. Content authority improvements typically take 30-60 days to propagate through AI training and retrieval systems. We track leading indicators (structured data validation, entity recognition tests) alongside lagging ones (citation frequency, AI referral traffic).
Do I need to do traditional SEO first?
A strong SEO foundation absolutely helps with GEO — there's significant overlap in structured data, content quality, and technical excellence. That said, we can work on both simultaneously. In fact, our best results come from clients who invest in both SEO infrastructure and AI search optimization together.

Is your brand showing up in AI search?

We'll run a free AI visibility check across ChatGPT, Perplexity, and Google AI Overviews. Most brands are surprised by what they find.

Check Your AI Visibility