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ECOMMERCE SEO INFRASTRUCTURE

Compare Ecommerce Platforms SEO Capabilities: What Founders Miss

By Matt Hyder | February 14, 2026 | 12 min read

You’re comparing ecommerce platforms. The sales rep shows you the checkout flow, the app marketplace, the theme library. Maybe they mention “SEO-friendly URLs” as a checkbox feature.

Here’s what they’re not showing you: the crawl budget implications of their URL structure. The schema markup limitations baked into their templating system. The Core Web Vitals ceiling you’ll hit at 10,000 SKUs. The redirect architecture you’ll need when you inevitably migrate again.

Most platform comparisons treat SEO as a feature. It’s not. It’s infrastructure. And the platform you choose determines whether your organic channel compounds or plateaus.

We’ve engineered SEO infrastructure for 50+ ecommerce brands across every major platform. We’ve migrated stores from Shopify to headless, WooCommerce to BigCommerce, and legacy systems to modern stacks. We’ve seen which platforms support organic growth and which ones become SEO debt.

This is the platform comparison your last agency should have given you before you signed a three-year contract.

TL;DR — SWIPE THROUGH

01 / 05 Platform choice determines your SEO ceiling. Most comparisons ignore crawlability, indexability, and Core Web Vitals infrastructure that compounds over time.

02 / 05 Shopify wins for speed to market but has structural URL limitations. BigCommerce offers enterprise SEO features with migration complexity. WooCommerce gives maximum control at maximum overhead.

03 / 05 Headless commerce delivers Core Web Vitals advantages but requires technical team capacity. The performance gain is real — the implementation complexity is also real.

04 / 05 Platform migration SEO requires 301 redirect architecture, content mapping, and 90-day ranking recovery timeline. Rush it and you’ll lose 40% of organic traffic permanently.

05 / 05 Match platform to growth stage: $0-$500K prioritize speed, $500K-$5M need scaling infrastructure, $5M+ require custom capabilities. Wrong choice costs 18 months of organic growth.

What We’re Building

• The 4-Layer SEO Foundation — Platform Edition
• Shopify SEO Capabilities — Built for Speed, Limited by Structure
• BigCommerce SEO Capabilities — Enterprise Features, Migration Complexity
• WooCommerce SEO Capabilities — Maximum Control, Maximum Overhead
• Headless Commerce SEO — The Performance Play
• Platform Migration SEO — The Audit-to-Throttle Approach
• Decision Framework — Matching Platform to Growth Stage
• Implementation Guide
• FAQ

The 4-Layer SEO Foundation — Platform Edition

When you compare ecommerce platforms SEO capabilities, you’re not comparing features. You’re comparing infrastructure layers that determine whether organic growth compounds or stalls.

We evaluate platforms using the same 4-Layer SEO Foundation we install for every client: Crawlability → Indexability → Rankability → Convertibility. Each platform handles these layers differently, and those differences compound over 12-24 months.

Layer 1: Crawlability — How Search Engines Navigate Your Store

Crawlability is about how efficiently Googlebot can discover and access your pages. Platform architecture determines your crawl budget allocation before you write a single product description.

What matters:**

• URL structure depth and predictability
• Automatic XML sitemap generation and accuracy
• Robots.txt configuration flexibility
• Duplicate content patterns from filtering/sorting
• Pagination handling for category pages
• JavaScript rendering requirements

Shopify generates clean sitemaps automatically but locks you into /collections/ and /products/ URL patterns. WooCommerce gives you complete control but requires manual configuration. Headless platforms can optimize crawl paths but often create JavaScript rendering overhead.

The platform that makes crawlability automatic wins. The one that requires constant maintenance loses.

Layer 2: Indexability — Which Pages Google Chooses to Rank

Indexability determines which pages make it into Google’s index and how they’re prioritized. Poor platform defaults create indexation bloat — thousands of low-value pages competing with your money pages.

Platform indexability factors:

• Canonical tag implementation (automatic vs. manual)
• Faceted navigation and filter URL handling
• Tag/category page architecture
• Variant/SKU URL structure
• Out-of-stock product indexation strategy

BigCommerce handles faceted navigation canonicals better than Shopify out-of-box. WooCommerce requires plugins to prevent tag page indexation bloat. Headless systems give you complete control but no safety rails.

Real scenario: A Shopify store with 500 products and 20 collections can generate 10,000+ indexable URLs through filtering combinations. Without proper canonicalization, you’re diluting ranking signals across near-duplicate pages. This is a platform architecture problem, not a content problem.

Layer 3: Rankability — Content Flexibility and Schema Implementation

Rankability is about how well you can optimize individual pages for target keywords and how effectively you can implement structured data that Google actually uses.

Platform rankability evaluation:

• Meta title/description customization per page type
• Heading tag structure control
• Schema markup options (Product, FAQ, HowTo, Organization)
• Content block flexibility beyond product descriptions
• Internal linking architecture capabilities
• Blog/content marketing integration

This is where technical SEO meets content infrastructure. Shopify’s blog is notoriously limited. WooCommerce integrates WordPress’s full content capabilities. Headless systems require custom content modeling but offer unlimited flexibility.

Layer 4: Convertibility — Speed, Core Web Vitals, and Revenue Infrastructure

Convertibility determines whether your organic traffic actually generates revenue. Platform performance directly impacts conversion rates and Google’s ranking algorithm through Core Web Vitals.

Platform performance factors:

• Largest Contentful Paint (LCP) baseline
• Cumulative Layout Shift (CLS) from themes/apps
• First Input Delay (FID) / Interaction to Next Paint (INP)
• Mobile optimization architecture
• Image optimization automation
• Third-party script management

Headless platforms excel here — decoupled architecture enables sub-2-second LCP consistently. Shopify performs well with minimal apps but degrades quickly with each integration. WooCommerce performance depends entirely on hosting and optimization discipline.

A 1-second improvement in LCP can increase conversion rates by 8-12%. Over 12 months, that compounds into six figures of additional revenue for a $2M store. Platform choice determines whether you’re fighting for those seconds or getting them by default.

Shopify SEO Capabilities — Built for Speed, Limited by Structure

Shopify dominates ecommerce for good reason: you can launch a technically sound store in days, not months. From an SEO perspective, Shopify makes the fundamentals automatic. But those same guardrails become constraints as you scale.

What Shopify Gets Right for SEO

Automatic technical SEO infrastructure:

• Clean, predictable URL structure (/products/, /collections/, /pages/)
• Automatic XML sitemap generation and updates
• Mobile-responsive themes by default
• SSL/HTTPS included without configuration
• Automatic canonical tags for variants
• Built-in CDN for global performance
• Structured data for products (price, availability, reviews)

For a founder launching their first store or a brand doing $0-$2M annually, these defaults are gold. You’re not debugging robots.txt files or configuring server-side redirects. You’re selling products.

Shopify’s Core Web Vitals performance is solid with minimal apps. A well-optimized Shopify store can hit LCP under 2.5 seconds and maintain green CLS scores. That’s better than 70% of custom-built ecommerce sites we audit.

Where Shopify Constrains SEO Growth

Structural limitations that compound over time:

• URL structure rigidity: You cannot change /collections/ or /products/ prefixes. This limits keyword optimization in URLs and creates longer, less optimal paths.
• Blog architecture: Shopify’s blog is basic. No custom post types, limited taxonomy control, weak internal linking capabilities. If content marketing is your growth lever, Shopify’s blog will frustrate you.
• Subdomain limitations: Custom subdomain handling requires workarounds. Running a separate blog on blog.yourdomain.com instead of yourdomain.com/blog dilutes domain authority.
• Schema markup constraints: You can add custom schema via theme code, but it’s not as flexible as WordPress or custom platforms. FAQ and HowTo schema require manual implementation.
• App ecosystem performance tax: Every app adds JavaScript, third-party requests, and potential layout shifts. We’ve seen stores drop from 90 to 45 PageSpeed scores after installing 5-6 “essential” apps.

When Shopify wins: You’re pre-$2M revenue, launching fast, and organic search is one channel among many. You value simplicity over customization. Your product catalog is under 5,000 SKUs. You’re not running a content-heavy SEO strategy.

When Shopify loses: You need custom URL structures for keyword optimization. Content marketing is your primary acquisition channel. You’re managing 10,000+ SKUs with complex filtering. You’ve hit app-induced performance ceilings. You need advanced schema markup beyond products.

We’ve built SEO infrastructure for dozens of Shopify stores. The platform doesn’t limit you from ranking — it limits how efficiently you can scale SEO operations. For many brands, that trade-off is worth it. For others, it’s not.

BigCommerce SEO Capabilities — Enterprise Features, Migration Complexity

BigCommerce positions itself as the enterprise alternative to Shopify. From an SEO perspective, that positioning is accurate. BigCommerce offers more technical SEO control out-of-box — but that control comes with complexity and a steeper learning curve.

BigCommerce’s SEO Advantages

Enterprise-grade SEO features included:

• Custom URL structure: Complete control over URL patterns. No forced /products/ or /collections/ prefixes. You can optimize URLs for exact-match keywords.
• Advanced filtering without duplicate content: BigCommerce handles faceted navigation canonicals better than Shopify by default. Less indexation bloat from filter combinations.
• Product variant URL control: You can create unique URLs for variants or consolidate them. Shopify forces a single approach.
• Built-in AMP support: Automatic Accelerated Mobile Pages for product pages (though AMP’s SEO value has diminished since 2021).
• More robust redirect management: Better 301 redirect handling for migrations and URL changes.
• Category page optimization: More flexibility for category page content, meta data, and structure.

For brands with complex catalogs (5,000+ SKUs, multiple product lines, extensive filtering needs), BigCommerce’s architecture prevents many of the indexation and canonicalization issues that plague Shopify stores at scale.

BigCommerce’s SEO Trade-offs

Where complexity becomes friction:

• Steeper learning curve: More SEO control means more configuration required. You need technical expertise to leverage BigCommerce’s advantages.
• Theme ecosystem: Smaller theme marketplace compared to Shopify. More custom development required for unique designs.
• App ecosystem limitations: Fewer apps and integrations. This can be good (less performance bloat) or bad (missing functionality).
• Migration complexity: Moving to BigCommerce from another platform is more complex than Shopify. More manual configuration, more technical debt to address.
• Performance variability: Core Web Vitals performance depends heavily on theme choice and development quality. No guaranteed baseline like Shopify.

When BigCommerce wins: You’re managing 5,000+ SKUs with complex categorization. You need custom URL structures for keyword targeting. Faceted navigation is critical to user experience. You have technical resources to configure and optimize the platform. You’re migrating from a legacy system and need enterprise redirect management.

When BigCommerce loses: You’re pre-$500K revenue and need to launch fast. You don’t have technical resources for platform configuration. You prioritize app ecosystem breadth over SEO control. You’re optimizing for simplicity over customization.

BigCommerce is the right choice for brands that have outgrown Shopify’s constraints but aren’t ready for (or don’t need) a fully custom platform. It’s the middle ground between plug-and-play and bespoke. That middle ground is perfect for some brands and awkward for others.

WooCommerce SEO Capabilities — Maximum Control, Maximum Overhead

WooCommerce isn’t a platform — it’s a plugin that turns WordPress into an ecommerce system. That distinction matters for SEO. You get WordPress’s entire SEO ecosystem: Yoast, RankMath, custom post types, unlimited taxonomy control, and complete architectural flexibility.

You also get WordPress’s overhead: hosting management, security updates, plugin conflicts, and performance optimization that’s entirely your responsibility.

WooCommerce’s SEO Strengths

Complete SEO control through WordPress:

• Unlimited URL customization: Complete control over permalink structure, taxonomies, and URL architecture. Optimize for any keyword strategy.
• WordPress content capabilities: Full blogging platform, custom post types, advanced internal linking, content hubs. If content marketing drives your SEO, WooCommerce gives you the best foundation.
• Plugin ecosystem for SEO: Yoast SEO, RankMath, Schema Pro, Redirection, and hundreds of specialized SEO tools. More granular control than any other platform.
• Custom schema markup: Implement any schema type (Product, FAQ, HowTo, Article, Organization, LocalBusiness) without code limitations.
• Advanced internal linking: Build content clusters, topic hubs, and sophisticated linking architectures that Shopify and BigCommerce can’t match.
• Hosting flexibility: Choose performance-optimized hosting (WP Engine, Kinsta, Cloudways) that can outperform Shopify’s shared infrastructure for large catalogs.

For brands where content-driven SEO strategy is the primary acquisition channel, WooCommerce’s WordPress foundation is unmatched. You can build comprehensive buying guides, comparison pages, educational content, and link them seamlessly into your product architecture.

WooCommerce’s SEO Costs

The infrastructure overhead you’re signing up for:

• Performance optimization burden: You’re responsible for caching, CDN, image optimization, database optimization, and server configuration. Shopify handles this automatically. With WooCommerce, it’s on you.
• Plugin conflicts and bloat: Every plugin adds code, potential conflicts, and performance overhead. We’ve audited WooCommerce stores running 40+ plugins with 8-second load times.
• Security and updates: WordPress, WooCommerce, themes, and plugins all require regular updates. Miss them and you’re vulnerable. Shopify handles this for you.
• Technical expertise required: You need a developer who understands WordPress, WooCommerce, SEO, and performance optimization. That’s a specific skill set that’s expensive to hire or outsource.
• Hosting costs at scale: High-performance managed WordPress hosting for a large WooCommerce store can cost $200-$500/month vs. Shopify’s flat $29-$299/month.

When WooCommerce wins: Content marketing is your primary acquisition channel. You need unlimited blogging and content architecture flexibility. You have technical resources to manage hosting, performance, and security. You’re building a content-heavy site (500+ blog posts, guides, resources) alongside ecommerce. You need custom functionality that plugins provide.

When WooCommerce loses: You don’t have technical resources for ongoing platform management. You prioritize simplicity and automatic updates. You’re optimizing for speed to market. Your product catalog is simple and content marketing isn’t your growth lever. You can’t afford $3K-$10K in annual hosting and maintenance costs.

WooCommerce is the right choice for brands that view their website as a content platform that happens to sell products, not a product catalog that happens to have a blog. If you’re building the next Wirecutter or Strategist with commerce integration, WooCommerce gives you the foundation. If you’re selling products and want SEO to work without constant maintenance, it’s probably overkill.

Headless Commerce SEO — The Performance Play

Headless commerce decouples your frontend (what customers see) from your backend (where products, orders, and data live). For SEO, this architecture enables performance optimization that traditional platforms can’t match — but it requires technical sophistication to implement correctly.

When founders ask us about headless, they’re usually asking: “Will this make my site faster and help me rank better?” The answer is yes, if you build it right. And no, if you don’t.

Headless Commerce SEO Advantages

Performance infrastructure that compounds:

• Core Web Vitals optimization: Headless frontends (Next.js, Astro, Gatsby) enable sub-2-second LCP consistently. We’ve built headless stores that maintain 95+ PageSpeed scores under load.
• Incremental Static Regeneration (ISR): Serve pre-rendered pages instantly while updating content in the background. Faster than server-rendered pages, more flexible than static sites.
• Reduced JavaScript overhead: Modern frameworks enable partial hydration and selective interactivity. Load only the JavaScript needed for each page, not the entire app bundle.
• Custom rendering strategies: Optimize rendering per page type. Static generation for blog posts, server-side rendering for product pages, client-side rendering for account dashboards.
• API-driven content: Pull content from any source (Shopify, BigCommerce, Contentful, Sanity, WordPress) and optimize the frontend independently.
• Unlimited architectural flexibility: Build any URL structure, implement any schema markup, create any internal linking architecture. No platform constraints.

The performance advantage is real and measurable. A 1.5-second improvement in LCP translates to 10-15% higher conversion rates. Over 12 months, that’s $50K-$200K in additional revenue for a $1M store. Headless makes that performance ceiling achievable.

Headless Commerce SEO Challenges

The technical debt you’re taking on:

• JavaScript rendering complexity: If your frontend isn’t server-side rendered or statically generated correctly, Googlebot sees blank pages. We’ve audited headless sites with zero indexed pages because of rendering issues.
• Development and maintenance costs: Building a headless store requires frontend developers, backend developers, and DevOps expertise. Expect $50K-$150K for initial build, $5K-$15K/month for maintenance.
• No guardrails: Shopify prevents you from breaking SEO fundamentals. Headless lets you break everything. You need technical SEO expertise on your team or on retainer.
• Schema markup implementation: You’re responsible for implementing all structured data manually. No automatic Product schema like Shopify provides.
• Migration complexity: Moving to headless from a traditional platform is a complete rebuild, not a migration. Expect 3-6 months of development and a complex SEO transition plan.

When headless wins: You’re doing $5M+ annually and performance is limiting conversion rates. You have technical team capacity (or budget for an agency like Founding Engine). You need custom functionality that platforms can’t provide. Core Web Vitals are a competitive advantage in your niche. You’re building for long-term compound growth, not short-term launches.

When headless loses: You’re pre-$2M revenue and need to launch fast. You don’t have technical resources for ongoing development. You’re optimizing for simplicity and automatic updates. Your current platform isn’t the bottleneck — your content or technical SEO is.

Headless is the right choice for brands that have proven product-market fit, validated organic acquisition channels, and need performance infrastructure that scales to $10M+ revenue. It’s the wrong choice for brands that haven’t maxed out their current platform’s capabilities.

We build headless commerce sites on Astro and Next.js for brands that are ready. We also tell founders when they’re not ready and should optimize their existing platform first. Headless is infrastructure for scale, not a shortcut to rankings.

Platform Migration SEO — The Audit-to-Throttle Approach

Platform migration is where most brands lose 20-40% of their organic traffic permanently. Not because migration is inherently risky, but because they skip the SEO foundation work and rush the launch.

We’ve managed platform migrations for brands doing $500K to $8M in annual revenue. The ones that maintain or grow organic traffic during migration follow a systematic approach. The ones that tank rankings skip steps or treat SEO as an afterthought.

Here’s the Audit-to-Throttle migration framework we use.

Pre-Migration SEO Audit (Week -4 to Week -2)

Baseline everything before you touch anything:

• Traffic and ranking inventory: Export all organic keywords (position 1-100), traffic by landing page, conversion rates by page type. This is your recovery benchmark.
• URL mapping: Document every indexed URL on your current site. Use Screaming Frog or Sitebulb to crawl your entire site and export the URL list.
• Backlink analysis: Export all backlinks pointing to your site (Ahrefs, Semrush, Moz). Identify high-authority links that must be preserved through redirects.
• Content inventory: Catalog all blog posts, guides, landing pages, and their current rankings. Decide what migrates, what consolidates, and what gets archived.
• Technical SEO baseline: Document current Core Web Vitals, crawl errors, indexation status, and schema markup implementation. This becomes your new platform’s minimum viable standard.

This audit phase takes 2-4 weeks depending on site size. Skipping it is the #1 reason migrations fail. You cannot recover rankings if you don’t know what you’re recovering to.

Migration Architecture (Week -2 to Week 0)

Build the redirect and content infrastructure:

• 1:1 URL mapping: Map every old URL to its new equivalent. Old product URL → new product URL. Old collection → new collection. Old blog post → new blog post. This becomes your 301 redirect file.
• Consolidation strategy: Identify near-duplicate pages that should consolidate (multiple old URLs → one new URL). Implement 301 redirects to the strongest page.
• Content migration plan: Decide which content moves as-is, which gets rewritten, and which gets archived. Maintain or improve content quality — don’t just copy-paste.
• Schema markup implementation: Implement Product, FAQ, HowTo, and Organization schema on the new platform before launch. Don’t lose structured data in migration.
• Internal linking architecture: Rebuild internal linking structure on the new platform. Don’t rely on automatic redirects — build intentional link paths.

This is where technical SEO meets project management. You need a spreadsheet mapping old URLs to new URLs, a content migration checklist, and a schema implementation plan. Boring work. Essential work.

Launch and Monitoring (Week 0 to Week 12)

The 90-day ranking recovery timeline:

• Week 0-2: Launch new platform with all redirects implemented. Submit new XML sitemap to Google Search Console. Monitor crawl errors, indexation status, and 404 reports daily. Expect temporary ranking fluctuations — this is normal.
• Week 2-4: Google recrawls your site and processes redirects. Monitor keyword rankings for drops. Identify any redirect chains or broken redirects and fix immediately. Traffic may dip 10-20% — this is expected.
• Week 4-8: Rankings stabilize as Google reindexes your new URLs. Traffic should recover to 90-95% of pre-migration baseline. If not, audit redirect implementation and content quality.
• Week 8-12: Full ranking recovery. Traffic should match or exceed pre-migration levels if you’ve maintained content quality and improved technical SEO. This is when you start seeing the new platform’s SEO advantages.

Migration reality check: Even perfectly executed migrations see temporary ranking volatility. Budget for 10-20% traffic dip in weeks 2-6. Brands that rush migrations or skip redirect mapping see 40-60% permanent traffic loss. The difference is preparation.

We’ve managed migrations where organic traffic increased 30% within 90 days because the new platform enabled better content architecture and faster performance. We’ve also seen migrations where traffic never recovered because redirects were broken or content quality degraded.

Platform migration is infrastructure replacement surgery. You can do it successfully, but you need a plan, a timeline, and technical expertise. Or you can hire someone who’s done it 50+ times and knows where the edge cases hide.

Decision Framework — Matching Platform to Growth Stage

The right platform depends on where you are and where you’re going. A $200K store has different SEO infrastructure needs than a $5M store. Choosing based on features instead of growth stage is how you end up rebuilding 18 months later.

Here’s how we map platform choice to revenue stage and organic growth strategy.

Revenue Stage Primary SEO Goal Recommended Platform Why

$0 - $500K Launch fast, validate product-market fit, build initial organic presence Shopify Speed to market. Automatic technical SEO. Low maintenance. Focus on product and customers, not platform management.

$500K - $2M Scale content marketing, improve category page rankings, optimize conversion funnel Shopify or WooCommerce Shopify if product-focused. WooCommerce if content marketing is primary acquisition channel and you have technical resources.

$2M - $5M Advanced technical SEO, large catalog management, performance optimization BigCommerce or Headless BigCommerce for enterprise features without full custom build. Headless if performance is competitive advantage and you have dev team.

$5M+ Custom functionality, maximum performance, unlimited architectural flexibility Headless (Shopify/BigCommerce backend + Next.js/Astro frontend) Performance ceiling removal. Complete SEO control. Custom features. Requires technical team or agency partnership.

Decision Variables Beyond Revenue

Other factors that determine platform fit:

• Technical team capacity: Do you have developers on staff or retainer? If no, eliminate WooCommerce and headless. Choose Shopify or BigCommerce.
• Content marketing intensity: Publishing 10+ blog posts per month? WooCommerce’s WordPress foundation wins. Publishing 2-4 posts per month? Shopify’s blog is sufficient.
• Catalog complexity: 500 SKUs with simple categorization? Any platform works. 10,000 SKUs with faceted navigation and complex filtering? BigCommerce or headless.
• Performance requirements: Competing in a niche where Core Web Vitals are a ranking factor? Headless. Competing where content depth matters more than speed? WooCommerce.
• Migration timeline: Need to launch in 30 days? Shopify. Can invest 3-6 months in custom build? Headless.

Founder truth: Most brands choose platforms based on what their competitor uses or what their developer recommends. Better approach: Map your current revenue, organic traffic goals, technical capacity, and content strategy to the framework above. The right platform becomes obvious.

We’ve helped brands migrate from Shopify to headless at $3M revenue because performance was limiting conversion rates. We’ve also talked brands out of headless migrations because their SEO issues were content strategy problems, not platform problems.

The platform is infrastructure. It enables or constrains your SEO strategy. Choose based on what you’re building, not what sounds impressive in a pitch deck.

Implementation Guide: How to Audit and Compare Platforms for SEO

Here’s the systematic process we use to evaluate platform SEO capabilities for clients. You can run this yourself or hire us to do it in a 30-day sprint.

30-Day Platform SEO Evaluation Sprint

1

Audit Current Platform Performance (Days 1-7)

What to measure:

• Run technical SEO audit using Screaming Frog or Sitebulb
• Document Core Web Vitals scores (PageSpeed Insights, Search Console)
• Export organic keyword rankings and traffic by landing page (Google Analytics + Search Console)
• Identify indexation issues, crawl errors, and duplicate content patterns
• Catalog current schema markup implementation (Rich Results Test)

Deliverable: Platform SEO baseline report with performance scores, ranking inventory, and technical debt documentation.

2

Map SEO Requirements to Platform Capabilities (Days 8-14)

Build comparison matrix:

• List your top 10 SEO requirements (URL flexibility, content architecture, performance, schema options, etc.)
• Research how Shopify, BigCommerce, WooCommerce, and headless options handle each requirement
• Score each platform 1-5 on each requirement based on documentation and demos
• Weight requirements by importance to your business (content marketing 5x, blog quality 3x, etc.)
• Calculate weighted scores to identify platform fit

Deliverable: Platform capability matrix with weighted scores and recommendation.

3

Project Organic Revenue Impact (Days 15-21)

Financial modeling:

• Calculate current organic revenue (organic sessions × conversion rate × AOV)
• Project traffic increase from platform improvements (better performance = 10-15% traffic lift, better content architecture = 20-30% lift)
• Factor in migration dip (10-20% temporary traffic loss for 4-8 weeks)
• Calculate 12-month organic revenue projection for current platform vs. new platform
• Compare revenue delta to platform costs (migration + ongoing)

Deliverable: ROI model showing organic revenue impact of platform change over 12-24 months.

4

Build Migration Plan or Optimization Roadmap (Days 22-30)

If migrating: