Ecommerce SEO Consultant: What Founders Actually Need to Build

Most ecommerce SEO consultants will sell you an audit. A 47-page PDF with color-coded priority matrices and a Gantt chart that assumes you have a marketing team waiting for marching orders.

You don’t.

You’re a founder with a Shopify store doing $200K–$2M annually. You’ve got a VA, maybe a part-time marketing person, and you’re evaluating whether to hire an ecommerce SEO consultant** or figure it out yourself. The audit sits in your Google Drive. The retainer proposal asks for $3,500/month for six months. And you’re wondering: What am I actually buying?

Here’s what you need instead: installed systems. Not advice. Not oversight. Not monthly strategy calls where someone explains why your traffic is flat.

You need someone to build the SEO operating system—technical foundation, content architecture, distribution infrastructure—so it compounds while you focus on product and customers. This guide breaks down what that actually looks like, how to evaluate who can build it, and what it costs when you strip out the retainer bloat.

Consultants diagnose. Builders install. Most founders need the latter—systems that run without you, not reports that require you.

SEO fails at founder-stage when you skip the foundation: crawlability, indexability, rankability, convertibility. Fix the stack before adding content.

Compound Visibility Stack (CVS): Website × Content × Technical × Distribution. Each layer multiplies the others. Missing one kills the equation.

Sprint model beats retainers for lean teams: $1K–$3K for 30-day builds. No long-term contracts. Traction first, then throttle.

Evaluate consultants on what they’ll build, not what they’ll analyze. Ask: what gets installed in 30 days? What compounds after you stop paying?

What’s Inside

The Consultant Problem: Why Traditional SEO Doesn’t Work for Founders
The 4-Layer SEO Foundation Every Shopify Store Needs
Compound Visibility Stack: How Technical + Content Creates Compounding Returns
Sprint vs. Retainer Economics for Lean Teams
Audit-to-Throttle Pipeline: Implementation Sequence
Evaluating an Ecommerce SEO Consultant: Decision Framework
Implementation Guide: Build This in 30 Days
Frequently Asked Questions

The Consultant Problem: Why Traditional SEO Doesn’t Work for Founders

The traditional ecommerce SEO consultant model was built for brands with in-house marketing teams. Someone who can attend weekly calls, parse a 40-page audit, assign tasks to a content writer, a developer, and a designer, then report back on progress.

That’s not your reality.

You’re the founder. You’re also the product team, the customer service escalation point, and the person who has to decide whether to reorder inventory or invest in marketing this quarter. You don’t have bandwidth to project-manage an SEO implementation across three freelancers who’ve never worked together.

Here’s what breaks:

Audits without execution: You get a diagnostic document. No one installs the fixes. The technical recommendations require a developer. The content strategy requires a writer who understands ecommerce, not blog SEO. Six months later, nothing’s implemented.
Retainers without milestones: $3,500/month for “ongoing optimization” sounds reasonable until month four when you realize you’re paying for monitoring, not building. Traffic is flat. The consultant says “SEO takes time.” They’re not wrong, but you’re also not getting closer to a system that works without them.
Strategy without systems: The consultant knows what should happen. They can’t (or won’t) build it. You’re left coordinating between your Shopify developer, a content agency, and the consultant who’s reviewing their work. You’ve hired three vendors to do one job.

The alternative model is simpler: hire someone to install the system, not advise on it. You’re not buying oversight. You’re buying infrastructure. The ecommerce SEO consultant you need is actually a builder who can audit, architect, and implement the technical foundation, content structure, and distribution channels in a single 30-day sprint.

Then you own it. It compounds. And you decide later whether to run another sprint or throttle with what you’ve got.

The 4-Layer SEO Foundation Every Shopify Store Needs

Before you write a single blog post or optimize a product description, your Shopify store needs a technical foundation that makes everything else possible. Most ecommerce SEO consultants will tell you this. Few will actually build it for you in a way that doesn’t require ongoing maintenance.

We call it the 4-Layer SEO Foundation: Crawlability → Indexability → Rankability → Convertibility. Each layer depends on the one before it. Skip one, and the entire stack fails.

Layer 1: Crawlability

Can Google’s bots access and navigate your site architecture without hitting dead ends, redirect loops, or permission blocks?

On Shopify, this means:

Clean robots.txt configuration (Shopify’s default blocks some important pages)
Logical URL structure (collections → products, not random strings)
XML sitemap that updates automatically when you add products
Internal linking architecture that distributes crawl budget efficiently
No orphaned pages (products or collections with zero internal links pointing to them)

Most Shopify stores fail here because the theme developer didn’t think about site architecture. You’ve got 400 products, but Google’s only crawling 180 of them because there’s no path from your homepage to half your catalog.

Layer 2: Indexability

Google can crawl your pages. But will they index them—add them to the search results database?

This is where canonical tags, meta robots directives, and duplicate content issues kill most ecommerce sites. Shopify generates multiple URLs for the same product (collection pages, tagged pages, variant URLs). Without proper canonicalization, Google sees five versions of your best-selling product and indexes none of them.

Indexability fixes:

Canonical tags pointing to the primary product URL
Noindex tags on filtered collection pages, cart pages, and account pages
Proper handling of out-of-stock products (keep them indexed with schema markup indicating availability)
Structured data (Product schema, BreadcrumbList, Organization) so Google understands what each page represents

An ecommerce SEO consultant should audit your Google Search Console and show you exactly how many pages are crawled vs. indexed. If the gap is more than 20%, you’ve got an indexability problem.

Layer 3: Rankability

Now Google knows your pages exist. Will they rank for searches that drive revenue?

Rankability is where keyword research, content optimization, and technical performance converge:

Keyword mapping: Each product and collection page targets a specific search intent (not just your internal product names)
On-page optimization: Title tags, meta descriptions, H1s, and body copy that match how customers actually search
Core Web Vitals: Page speed, mobile responsiveness, and interaction readiness (Google’s ranking factors since 2021)
Internal linking: Strategic links from high-authority pages (your homepage, popular collections) to new or underperforming products

This is where most ecommerce SEO best practices focus. But if you haven’t fixed crawlability and indexability first, you’re optimizing pages Google isn’t even seeing.

Layer 4: Convertibility

Traffic without conversion is a vanity metric. The final layer ensures that organic visitors turn into customers.

Convertibility isn’t traditional SEO—it’s where SEO and CRO overlap:

Landing page UX: Clear CTAs, trust signals (reviews, shipping info), and product imagery that matches search intent
Email capture: Pop-ups, exit-intent offers, and post-purchase flows (this is where email marketing systems integrate with SEO traffic)
Analytics and attribution: Google Analytics 4 configured to track organic traffic → add-to-cart → purchase, so you know which keywords drive revenue

An ecommerce SEO consultant who only focuses on rankings is leaving money on the table. The goal isn’t traffic. It’s profitable traffic that converts and compounds.

Foundation First Principle: You can’t rank pages Google hasn’t crawled. You can’t convert traffic to pages that load slowly or confuse visitors. The 4-layer foundation is sequential for a reason—each layer unlocks the next.

Compound Visibility Stack: How Technical + Content Creates Compounding Returns

The 4-Layer SEO Foundation is the infrastructure. The Compound Visibility Stack (CVS) is how you build on top of it to create exponential growth, not linear gains.

Most ecommerce SEO consultants treat tactics as isolated channels: “We’ll optimize your product pages” or “We’ll build backlinks” or “We’ll create blog content.” That’s additive thinking. You get incremental improvements.

The CVS model is multiplicative: Website × Content × Technical × Distribution. When all four layers are present and integrated, each one amplifies the others. Miss one, and the entire equation collapses to zero.

Website: The Foundation Layer

Your Shopify site architecture, UX, and conversion infrastructure. This includes:

Product and collection page templates optimized for search intent and conversion
Site speed and Core Web Vitals (LCP, CLS, INP)
Mobile-first design (60%+ of ecommerce traffic is mobile)
Trust signals: reviews, shipping info, return policy visibility

If your website layer is weak—slow load times, confusing navigation, poor mobile experience—no amount of content or backlinks will save you. Visitors bounce. Google notices. Rankings drop.

Content: The Targeting Layer

Keyword-mapped content that answers search intent at every stage of the buyer journey:

Top-of-funnel: Educational blog posts and guides (“how to choose running shoes for flat feet”)
Mid-funnel: Comparison and category pages (“best minimalist running shoes 2026”)
Bottom-funnel: Product pages optimized for transactional keywords (“buy Altra Escalante 3 men’s size 11”)

Content without technical foundation is invisible. Technical foundation without content is a ghost town. They multiply each other.

Technical: The Amplification Layer

This is where an experienced ecommerce SEO consultant separates from a generalist:

Structured data (schema markup) that makes your products eligible for rich results
AI-readable content architecture (headings, lists, definitions) that feeds LLMs like ChatGPT and Google’s Search Generative Experience
Internal linking that distributes authority from high-traffic pages to new products
Google Merchant Center feed optimization for Shopping ads and free listings

Technical SEO is the multiplier. It takes good content and makes it 10X more visible across search, AI discovery, and Google’s product surfaces.

Distribution: The Velocity Layer

How you get your content and products in front of buyers beyond organic search:

Email: Klaviyo flows that re-engage organic visitors who didn’t convert (browse abandonment, post-purchase upsells)
Google Merchant Center: Free product listings that appear in Google Shopping results
Social proof: Reviews and UGC that improve CTR in search results and conversion on landing pages

Distribution doesn’t replace SEO—it compounds it. A visitor finds you via organic search, doesn’t buy, gets added to your email list, receives a targeted campaign three days later, and converts. That’s the CVS in action.

The CVS model is why our Shopify website design and SEO services are integrated from day one. You can’t bolt SEO onto a site that wasn’t built for it. And you can’t scale content without technical infrastructure to amplify it.

Sprint vs. Retainer Economics for Lean Teams

Let’s talk money. Because the pricing model your ecommerce SEO consultant uses will determine whether you’re buying a system or renting advice.

The traditional agency model: monthly retainers. You pay $2,500–$7,500/month for 6–12 months. The agency provides strategy, implementation oversight, content creation, and monthly reporting. Sounds reasonable—until you realize you’re paying for the same overhead every month regardless of what gets built.

The founder-friendly alternative: 30-day sprints. You pay a fixed price for a defined scope of work. The consultant (or agency) builds and installs the system in 30 days. You own it. It compounds. You decide later whether to run another sprint or operate with what you’ve got.

Factor Retainer Model Sprint Model

Cost $2,500–$7,500/month × 6–12 months = $15,000–$90,000 $1,000–$3,000 per sprint (30 days)

Commitment 6–12 month contracts No long-term obligation

Deliverable Ongoing optimization + reporting Installed system (technical foundation, content, distribution)

Ownership Agency retains process knowledge You own the system after sprint ends

Risk High upfront commitment; hard to exit mid-contract Low risk; evaluate results after each sprint

Best For Brands with $5M+ revenue and in-house marketing teams Founders with $0–$5M revenue and lean teams

Here’s the math that matters: A $3,000 sprint that installs a technical SEO foundation, optimizes your top 20 product pages, and sets up Google Merchant Center will compound for 12+ months. A $3,000/month retainer that “monitors” your SEO performance costs $36,000 annually and stops working the moment you stop paying.

The sprint model forces discipline on both sides. The consultant has to deliver tangible systems in 30 days—no filler, no fluff. You get to evaluate results before committing to the next phase. It’s how software teams build products. It’s how ecommerce SEO should work for founders.

Our SEO packages are structured as sprints for exactly this reason: Launch SEO ($1,000), Scale SEO ($2,000), Growth SEO ($3,000). Each sprint builds on the last. No retainers. No contracts. Traction first, then throttle.

Audit-to-Throttle Pipeline: Implementation Sequence

So you’ve decided to hire an ecommerce SEO consultant (or build this yourself). What’s the sequence? What gets built first, and what can wait until you have traction?

We call this the Audit-to-Throttle Pipeline: a systematic build sequence that prioritizes high-leverage fixes over low-impact optimizations. Most consultants hand you a prioritized task list. This is a build pipeline—each phase unlocks the next.

Phase 1: Diagnostic Audit (Week 1)

Before you build anything, document what’s broken:

Technical audit: Crawlability issues, indexation gaps, Core Web Vitals performance
Content audit: Which pages are ranking? Which have traffic but no conversions? Which are invisible to Google?
Competitive audit: What are top competitors ranking for that you’re not? What’s their site architecture?

Tools: Google Search Console, Screaming Frog, PageSpeed Insights, Ahrefs or Semrush for competitive analysis.

The output isn’t a 40-page PDF. It’s a prioritized build sequence: “Fix these 8 technical blockers, optimize these 12 product pages, build these 3 landing pages.”

Phase 2: Foundation Build (Weeks 2-3)

Install the 4-Layer SEO Foundation:

Crawlability: Fix robots.txt, clean up URL structure, update XML sitemap, add internal links to orphaned pages
Indexability: Implement canonical tags, add structured data (Product, BreadcrumbList, Organization schema), noindex low-value pages
Rankability: Optimize title tags and meta descriptions for top 20 product pages, improve Core Web Vitals (compress images, defer non-critical JavaScript)
Convertibility: Add trust signals to product pages, set up GA4 ecommerce tracking, install email capture forms

This is where most ecommerce SEO consultants stop and say “let’s monitor for 60 days.” That’s a mistake. You need distribution infrastructure installed before you have traffic worth monitoring.

Phase 3: Distribution Install (Week 4)

Connect the systems that amplify your SEO work:

Google Merchant Center: Set up product feed, optimize titles and descriptions for Shopping results
Email capture: Install Klaviyo (or your ESP of choice), create browse abandonment flow, set up welcome series
Search Console monitoring: Set up alerts for indexation issues, track ranking velocity for target keywords

Now you’ve got a system: Technical foundation → Content optimization → Distribution channels. Traffic from organic search gets captured via email. Products show up in Google Shopping. You’re not just ranking—you’re building a visibility engine.

Phase 4: Throttle (Month 2+)

This is where you decide: scale or operate?

Scale: Run another sprint focused on content (blog posts, landing pages, category page optimization) or advanced technical work (international SEO, advanced schema, AI discovery optimization)
Operate: Let the system compound. Monitor Search Console and GA4. Make small tweaks. Wait 90 days to evaluate whether another sprint is worth it.

The Audit-to-Throttle Pipeline is designed for lean teams. You’re not managing a retainer. You’re installing infrastructure, then deciding whether to build more or let it run.

Evaluating an Ecommerce SEO Consultant: Decision Framework

You’re vetting consultants. Everyone says they specialize in ecommerce SEO. Everyone has case studies. Everyone promises results. How do you separate the builders from the advisors?

Here’s the decision framework we’d use if we were hiring an ecommerce SEO consultant for our own store:

Question 1: What Gets Installed in 30 Days?

If the answer is “we’ll do an audit and create a strategy,” walk away. You’re hiring an advisor, not a builder.

The right answer sounds like: “We’ll fix your technical foundation (crawlability and indexability), optimize your top 20 product pages, install structured data, set up Google Merchant Center, and configure GA4 ecommerce tracking.”

Specificity matters. Vague promises (“we’ll improve your rankings”) are red flags.

Question 2: What Compounds After I Stop Paying You?

This question reveals whether they’re building systems or renting you their time.

Good answer: “The technical foundation, optimized product pages, and distribution infrastructure will keep working. Your rankings will compound as Google re-crawls your site and indexes the improvements. You’ll own the system.”

Bad answer: “SEO requires ongoing optimization. If you stop the retainer, your rankings will decline.”

That’s not wrong—SEO does require maintenance. But if nothing works after the retainer ends, you’re not buying infrastructure. You’re renting someone’s labor.

Question 3: How Do You Handle Shopify-Specific Constraints?

Shopify has quirks: URL structures you can’t fully control, limited access to server-side configurations, theme-dependent technical limitations. A generalist SEO consultant will treat Shopify like WordPress. It’s not.

The right consultant will talk about:

Canonical tag implementation for collection pages
Handling variant URLs without creating duplicate content
Optimizing Shopify’s default robots.txt
Using Liquid templates to add schema markup
Integrating with Shopify’s native blog and product feed for Merchant Center

If they don’t know Shopify’s technical stack, they’ll spend your first month learning it on your dime.

Question 4: What’s Your Pricing Model?

If the only option is a 6-month retainer, ask why. What are they building that takes six months to deliver?

Sprint-based pricing (fixed cost for defined scope) is founder-friendly. Retainers are agency-friendly. Know the difference.

Question 5: How Do You Measure Success?

Rankings are a vanity metric. Traffic without conversion is a vanity metric. The right answer focuses on revenue impact:

Organic traffic → add-to-cart rate
Keyword rankings for high-intent product searches
Conversion rate for organic landing pages
Revenue attributed to organic search (via GA4)

An ecommerce SEO consultant who doesn’t talk about conversion and revenue is optimizing for the wrong goal.

Red Flag Checklist: Avoid consultants who (1) only offer retainers with no sprint option, (2) can’t show Shopify-specific work, (3) promise “page one rankings” without talking about conversion, or (4) require 12-month contracts before delivering anything tangible.

Implementation Guide: Build This in 30 Days

You’ve decided to move forward—either with a consultant or by building this yourself with your team. Here’s the 30-day sprint sequence that installs the SEO operating system for a Shopify store doing $200K–$2M annually.

Week 1: Audit and Prioritize

Day 1-2: Technical Audit

Run a crawl with Screaming Frog (or Sitebulb) to identify broken links, orphaned pages, and redirect chains
Check Google Search Console for indexation issues (crawled but not indexed, blocked by robots.txt, etc.)
Run PageSpeed Insights on your top 10 product pages and homepage—document Core Web Vitals scores

Day 3-4: Content and Keyword Audit

Export your top 50 landing pages from GA4 (organic traffic only)
Cross-reference with Search Console to see which keywords drive that traffic
Identify gaps: high-traffic pages with low conversion, high-value keywords you’re not ranking for

Day 5-7: Competitive Analysis and Build Plan

Identify 3-5 direct competitors who rank for your target keywords
Analyze their site architecture, content strategy, and technical implementation (use Ahrefs or Semrush)
Create a prioritized build plan: 8-10 technical fixes, 12-15 product pages to optimize, 3-5 landing pages to create

Week 2: Technical Foundation

Crawlability Fixes:

Update robots.txt to ensure important pages aren’t blocked
Clean up URL structure (fix redirect chains, remove duplicate URLs)
Add internal links to orphaned pages (products or collections with zero inbound links)
Submit updated XML sitemap to Google Search Console

Indexability Fixes:

Add canonical tags to product and collection pages (point to primary URL)
Noindex low-value pages (cart, account, filtered collection pages)
Implement Product schema on all product pages (name, price, availability, reviews)
Add BreadcrumbList schema to improve site navigation in search results

Week 3: Content Optimization and Rankability

Product Page Optimization:

Rewrite title tags and meta descriptions for top 20 product pages (include target keywords, match search intent)
Update H1s to reflect how customers search (not just internal product names)
Add descriptive alt text to product images (include keywords naturally)
Improve product descriptions—focus on benefits, use cases, and search intent (not just specs)

Core Web Vitals Improvements:

Compress product images (use WebP format, lazy loading)
Defer non-critical JavaScript (especially third-party scripts like analytics and chat widgets)
Minimize layout shift (set explicit width/height for images and embeds)

Week 4: Distribution and Monitoring

Google Merchant Center Setup:

Connect your Shopify store to Merchant Center (use the Google & YouTube app)
Optimize product feed titles and descriptions for Shopping results (front-load keywords)
Submit feed and monitor for errors (missing GTINs, incorrect pricing, etc.)

Email Capture and Attribution:

Install Klaviyo (or your ESP) and set up browse abandonment flow
Add email capture forms to high-traffic pages (exit-intent pop-up, post-purchase thank-you page)
Configure GA4 ecommerce tracking to attribute revenue to organic traffic

Monitoring and Alerts:

Set up Search Console alerts for indexation issues and manual actions
Create a GA4 dashboard to track organic traffic, conversion rate, and revenue by landing page
Document baseline metrics (traffic, rankings, conversion rate) to measure sprint impact

At the end of 30 days, you’ve installed a system. It’s not perfect. But it’s functional, it’s compounding, and you own it. From here, you decide whether to run another sprint (content expansion, advanced schema, international SEO) or let this system run for 90 days while you focus on product and customers.

This is the implementation model we use for ecommerce website SEO packages—30-day sprints, fixed scope, tangible deliverables. No retainers. No bloated contracts. Build, install, compound.

Frequently Asked Questions

What’s the difference between an ecommerce SEO consultant and a general SEO agency? +

An ecommerce SEO consultant specializes in the unique technical and strategic challenges of online stores: product page optimization, category architecture, duplicate content from variants, conversion-focused landing pages, and integration with platforms like Shopify. A general SEO agency treats ecommerce like any other website—optimizing for traffic, not revenue. The consultant understands that rankings without conversion are worthless, and that technical SEO for ecommerce (schema markup, Merchant Center feeds, Core Web Vitals for product pages) requires platform-specific expertise.

How much should I expect to pay an ecommerce SEO consultant? +

Pricing varies by model. Traditional retainers range from $2,500–$7,500/month with 6-12 month commitments. Sprint-based models (like ours) range from $1,000–$3,000 per 30-day sprint with no long-term contracts. For founder-stage brands ($0–$5M revenue), sprint pricing is more cost-effective because you’re paying for installed systems, not ongoing oversight. Evaluate based on what gets delivered, not just monthly cost—a $3,000 sprint that installs a technical foundation will compound for 12+ months, while a $3,000/month retainer stops working when you stop paying.

How long does it take to see results from ecommerce SEO? +

Technical fixes (crawlability, indexability, Core Web Vitals) can show impact in 30-60 days as Google re-crawls your site. Content optimization and new landing pages typically take 60-90 days to rank, depending on competition and domain authority. The compound effect—where rankings, traffic, and conversions start accelerating—usually kicks in around month 4-6. This is why the sprint model works: you install the foundation in month 1, let it compound for 90 days, then evaluate whether another sprint is worth it. Patience is required, but you should see indexation improvements and ranking movement within 60 days if the foundation is solid.

Should I hire an ecommerce SEO consultant or do it myself? +

DIY makes sense if you have 10-20 hours/week to dedicate to learning and implementation. You’ll need to master technical SEO (crawlability, schema markup, Core Web Vitals), keyword research, on-page optimization, and analytics. Most founders don’t have that bandwidth—they’re managing product, customers, and operations. Hiring a consultant (or agency) makes sense when the opportunity cost of your time exceeds the cost of the service. If you’re doing $500K+ in revenue, your time is better spent on product and growth strategy, not debugging canonical tags. The middle ground: hire a consultant to install the foundation in a 30-day sprint, then manage ongoing optimization yourself.

What’s the biggest mistake founders make when hiring an ecommerce SEO consultant? +

Hiring based on promises, not process. Consultants who guarantee “page one rankings in 30 days” or “double your traffic in 60 days” are either lying or using tactics that’ll get you penalized. The right consultant will show you their build process, explain what gets installed, and set realistic expectations based on your domain authority, competition, and current technical state. The second biggest mistake: hiring a consultant who only does audits or strategy, then expecting them to implement. Make sure you’re hiring a builder, not just an advisor—ask what gets installed in 30 days, not just what gets recommended.

Do I need an ecommerce SEO consultant if I’m already running Google Ads? +

Yes—paid and organic are complementary, not competitive. Google Ads gives you immediate traffic but stops working when you stop paying. SEO builds compounding visibility that gets cheaper over time. The ideal stack: use Google Ads to validate keywords and landing pages (fast feedback loop), then invest in SEO to rank organically for those same keywords (long-term ROI). An ecommerce SEO consultant can also optimize your landing pages for conversion, which improves both your organic performance and your Google Ads Quality Score (lower CPC). Think of ads as the throttle and SEO as the engine—you need both.

How do I know if my ecommerce SEO consultant is doing a good job? +

Track these metrics in Google Search Console and GA4: (1) Indexed pages (should increase as technical fixes are implemented), (2) Impressions and clicks for target keywords (should trend up over 60-90 days), (3) Organic traffic to product and collection pages (not just blog traffic), (4) Conversion rate for organic landing pages (traffic without conversion is worthless), (5) Revenue attributed to organic search. A good consultant will provide a dashboard or monthly report showing these metrics with context—not just raw numbers, but what changed and why. If they’re only reporting on rankings without tying it to traffic and revenue, that’s a red flag.

Can an ecommerce SEO consultant help with AI discovery and ChatGPT visibility? +

Yes—if they understand AI-readable content architecture. LLMs like ChatGPT, Perplexity, and Google’s Search Generative Experience prioritize structured, scannable content: clear headings, bulleted lists, definitions, and schema markup. An ecommerce SEO consultant who’s focused only on traditional Google rankings will miss this. Look for someone who talks about Answer Engine Optimization (AEO), entity-based SEO, and structured data beyond just Product schema. The same technical foundation that improves Google rankings also makes your content discoverable to